Why Do Startups Want Apps Built on Bubble as their MVPs

September 22, 2023
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Are you an aspiring entrepreneur?

Are you looking for an app builder to shape your groundbreaking idea?

But the cost involved stumbles you down?

You're not alone. The journey from a brilliant concept to a Minimum Viable Product (MVP) and eventually the final product can often feel like walking through a maze blindfolded.

That's where Bubble, the revolutionary no-code app builder, stands tall as the game-changing platform that's turning heads in the SME landscape.

Why? Because it facilitates MVP development faster, simpler, and at a slimmer budget. In today's post, we're going to unpack why an increasing number of startups are turning to Bubble to get their MVPs up and running.

So, if you're on the fence about how to develop your MVP or just curious about why every startup wants their apps built on Bubble, stick around. This one's for you!

What is Bubble?

Did you ever play with Lego as a kid?

You know, those colorful pieces that you could snap together to make anything from a spaceship to a castle?

Well, think of Bubble as the adult version of Lego, but for app development. Yep, it's that simple and fun.

Bubble is one of the front-runners in the no-code movement, offering a powerful,

  • Point-and-click web editor along with,
  • Cloud hosting, and
  • Extensive backend functionalities.

This enables you to build,

  • Powerful Web applications
  • Strategic Workflows

that are as simple as prototypes or as complex as marketplaces and SaaS products. The sky's the limit, really! 🪐

What's even more exciting, is the thriving community of builders and entrepreneurs rallying around Bubble.

We're talking millions of users who are not just building but also launching successful businesses.

Some have even entered elite accelerator programs like Y Combinator and raised a jaw-dropping $365M in venture funding.

So, Bubble isn't just a product—it's a revolution. It's a strong, united community that believes technology creation should be accessible to everyone.

And the best part?

It's incredibly relevant in today's fast-paced tech world, where time is of the essence, and the market waits for no one.

Whether you're a startup or a solo entrepreneur, Bubble offers you the chance to build MVPs without breaking the bank or burning the midnight oil.

What’s an MVP and Why Should You Build One?

Picture this: You have a brilliant idea for an app that you believe will revolutionize the industry. But ideas are a dime a dozen, right? How do you know yours will stick?

An MVP, or Minimum Viable Product, is the most basic version of your product that still provides essential features and value to users. It's essentially a working model of your idea stripped down to its essentials, ready for a test drive in the real world.

The goal is to validate your business assumptions, gather feedback on your product's core offerings, and improve it over time.

Building an MVP aligns well with the lean startup philosophy, which emphasizes building products with a ready market in mind.

Why is an MVP so critical for startups, you ask? Well, here are some key reasons:

Risk Mitigation: An MVP lets you test your concept with the least amount of investment, reducing the risk of launching a product no one wants.

Customer Feedback: With an MVP, you collect invaluable user insights to make data-driven improvements.

Time-Efficient: The quicker you launch, the faster you can make updates based on real-world usage.

Cost-Effective: Let's face it, Money is often tight in the startup world. An MVP allows you to go live without draining your funds.

Attracts Investors: An MVP isn't just a basic product; it's proof of concept that can help you attract serious investment without complex arrangements.

Now, not all startup founders opt for an MVP. Some may choose a prototype or a proof of concept to pitch to investors.

Others might aim for a minimum marketable product that offers more than just the bare essentials, especially if breaking into a competitive market.

But if you're looking to validate your business idea quickly and efficiently, an MVP is often your best bet.

And as for how Bubble makes this easier? Well, that's a topic for our next section!

Apps Built On Bubble: MVP Case Studies

Case Study 1: How CircleHome Built a Thriving Business in Under a Year with €120K[b] in Funding

CircleHome, a Spanish startup, aims to make travel more affordable through a home-swapping service. In less than a year, founders David Liria and Xavier Lloveras raised €120,000 in pre-seed funding and amassed 60,000 potential users—all without spending on marketing.

Origin and MVP Approach

David and Xavier initially brainstormed CircleHome as a barter-driven alternative to Airbnb during their business school capstone project. Recognizing the idea's potential, they decided to turn it into a full-scale business.

Lacking technical expertise, they opted for Bubble, a no-code platform, to bring their idea to life quickly. Within four months, they developed a basic but functional version of their platform, validating the MVP model's effectiveness in rapid prototyping and market testing.

Bubble's Role

The key Bubble feature that set them apart was its full-stack capability. Unlike traditional website builders, Bubble offered a complete backend database, allowing the non-technical founders to handle everything from use[c]r profiles to a subscription-based revenue model.

This empowered David and Xavier to build and refine their product without having to learn coding, thereby accelerating their time-to-market.

Growth and Funding:

This MVP was compelling enough to earn them a spot in Startupbootcamp, one of Europe’s biggest startup accelerators.

Shortly after, they secured €120,000 in pre-seed funding. With funds in hand, the startup plans to ramp up user acquisition and expand its business globally.

Key Takeaways

CircleHome's journey exemplifies the power of the MVP model for rapid development and market validation.

Bubble’s all-in-one backend and database functionalities allowed the founders to make this vision a reality, even with no technical background.

CircleHome's growth strategy is now poised to expand beyond Europe, targeting younger users between ages 25-45 in major cities worldwide.

The core of CircleHome's success lies in leveraging Bubble's full-stack capabilities and adhering to MVP principles for quick and effective market entry.

Ownify turned to Bubble, a no-code platform, to build their MVP. Here's why:

Time Savings

With Bubble, Ownify was able to go from concept to a working MVP in record time. The drag-and-drop interface allowed them to focus on the business logic rather than getting bogged down by coding.


Bubble offered a cost-effective solution that fit well within Ownify's budget constraints. The platform's pricing model allowed them to start small and scale as needed.


Bubble's robust architecture ensured that Ownify's MVP ran smoothly, handling user queries and transactions at high speed.

Role of EPYC

EPYC played a crucial role in helping Ownify build an admin portal and a user-friendly user portal. These portals became the backbone of Ownify's operations, streamlining administrative tasks and enhancing user experience.

Integrated Technologies

To make their MVP more powerful, Ownify integrated various third-party services:

  • Microsoft Clarity for Analytics: To track user behavior and improve UX.
  • Intercom: For real-time customer support.
  • Google Maps API: To provide location-based services.
  • Stripe: For secure payment gateways.
  • Calculator: To help users calculate their rent-like payments.
  • Send it for Email Automation: To keep users engaged and informed.
  • Hubspot for CRM: To manage customer relationships effectively.
  • Typeform: For interactive forms and surveys.

The Funding Milestone

Armed with a strong MVP, Ownify was able to secure $7-8 million in funding. This financial backing has enabled them to scale their operations and reach a wider audience.

Ownify's journey is a testament to the power of choosing the right platform for building an MVP.

Bubble's time and cost efficiencies were instrumental in helping Ownify raise millions in funding and make strides in the real estate marketing sector.

Key Takeaways

Bubble offers a fast, cost-effective way to build MVPs.

Integration with third-party services can add immense value to your product.

A strong MVP can be a game-changer when it comes to securing funding.

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